AI Insights · Timothy · January 2022
Top Decoration Games on Android in the UK Q4 2021
An overview of the performance of the top 5 decoration games on Android in the UK during Q4 2021, highlighting trends in downloads, revenue, and active users.
During the fourth quarter of 2021, the top five decoration games on Android in the United Kingdom showed varied performance in terms of downloads, revenue, and active users. Below is a detailed look at each of these apps based on data from Sensor Tower.
Zen Match from Moon Active had a remarkable quarter. Weekly revenue started at approximately $7K and increased steadily, reaching nearly $39K by the end of December. Downloads saw significant fluctuations, peaking at around 51K in mid-October and ending the year with about 37K. Active user numbers also showed a strong upward trend, beginning at around 14.5K and closing the quarter at roughly 130K.
Handy Craft by VOODOO, launched in September 2021, saw its revenue grow from negligible amounts in mid-November to about $469 by early December. Downloads experienced a spike, peaking at roughly 51K in early December. The app's active user base expanded from around 12K in late November to approximately 32K by the end of the year.
Toca Boca World from Toca Boca maintained strong weekly revenue throughout the quarter, starting at $56K and ending at about $67K. Downloads fluctuated, with a notable rise to approximately 19K in the last week of December. Active users remained robust, peaking at around 180K in late October and staying consistent at around 160K by the end of December.
My City: Apartment Dollhouse from My Town Games Ltd exhibited modest performance. Weekly revenue remained low, peaking at $143 in mid-October. Downloads increased from minimal numbers to around 13.7K by late November, before tapering off to about 5.7K at the end of December. Active users followed a similar pattern, reaching a high of approximately 16.9K in late November and ending the quarter at around 10.5K.
Makeover Master by FlyBird Casual Games saw its revenue decline from about $1.7K in late September to $475 by the end of December. Downloads fluctuated, peaking at around 10.6K in early November and dropping to about 1K by the end of the year. The active user base started strong at around 16.6K and ended the quarter at approximately 16.8K.
For more detailed insights and analysis, visit Sensor Tower.